Uncover the Soul of Rural Japan

Award-winning craft beer brewed with traditional European methods. Enjoy local beer with great sausages.

Authentic Urushi lacquerware made with locally sourced Joboji lacquer. Simple, durable, and beautiful.

A UNESCO World Heritage site featuring the Golden Hall (Konjikido), showcasing the glory of the Oshu Fujiwara clan.

One of Japan's most famous hidden hot springs with milky white water. A timeless, rustic experience.

The famous noodle challenge of Iwate. A full dining experience where you eat as many small bowls as you can.

A legendary Nambu Tekki studio led by Nobuho Miya. The minimalistic design fits perfectly in modern European homes.

Experience authentic rural living surrounded by fields. The base of Toramonten's operations.

Meaning 'Pure Land Beach', this scenic spot features sharp white rocks contrasting with calm blue waters.

The soul food of Morioka. Huge, fluffy bread rolls with your choice of fillings. Perfect for a quick, delicious snack.